Thursday, September 23, 2010

DC Shoes branding officer turns personal passion into viral gold

We came across this sick viral for DC Shoes. It's not hard to see why this video turned into a marketing coup for the brand. It definitely made that empty parking lot across the street look totally different. Check out the video, and an accompanying article from Ad Age below:

NEW YORK ( -- Five years ago, DC Shoes founder Ken Block decided he needed another challenge beyond being his footwear and apparel company's chief brand officer. So at age 37, he embarked upon another career: rally racing. But it wasn't just a lark. Mr. Block, who oversees product design and development as well as marketing, was actually good, winning Rookie of the Year honors on the Rally America circuit, and getting a sponsor in the process.

But the rally-racing marketing executive also recently gained fame with another, perhaps dubious, honor, as having made and appearing in one of the top 10 viral ads of all time.
Read the rest here...

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