Tuesday, November 24, 2009

Shanahan's Work to date.

Marc Steron formerly the GM of Del Frisco’s approached John Meyer, now of Creative 303, last October of 2008 to create his logo for the new restaurant he was creating with Mike Shanahan and Steve Mooney – Shanahan’s. It started with a signature from Mike Shanahan then we took it from there.

The logo mark was created as a custom signature with a slight italic. The final decision was to go with the logo in a rich brown, to symbolize a classic steak house. For our signage, we selected YESCO signs, a nationally recognized sign company specializing in high-end outdoor signage. (The Wynn Hotel, etc.). We worked on a technology that during the day the sign was it’s signature brown, but at night the sign would glow white. We were also asked to design the letterhead, business cards, menu, matchbooks and to-go bags. Marc Steron has done an amazing job with the overall project from the design itself to the interior design, furniture, custom art work and the technology. What a place it will be to get a great steak, seafood and a cocktail.

Now some pictures...


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